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Shinsegae Colatec

AUGUST 2023




Unknown Place


The ordinary shoes become Heelys, which are wheeled shoes that were popular. The slippery floor makes it feel like a roller-skating rink.


The lighting of the cabaret, commonly known as butterfly lighting, features dozens of neon colors that glow vividly in the darkness. These lights quickly pass over faces, attire, and shoes, reminiscent of fireflies.


The music of Korean trot flows here, armed with various beats and high decibels. As humans are highly sensitive creatures, their focus sharpens as their vision blurs, allowing them to distinguish between allies and enemies. Therefore, while music is important, the priority lies in people, in other words, the essence of this place called Colatech.







Even middle-aged individuals in their 50s can become rookies


In Korea, the term "Jangnyeon" is used to refer to individuals who have reached the age of 60, which is considered a traditional milestone. There are quite a few elderly people in their 80s and 90s who use canes. This place, with fans and air conditioning, is more accessible than parks where people gather to play board games like go or chess.


If young people set foot here, they will immediately feel the cold stares. The elderly may view the young people as strangers. Having experienced countless changes in the times, it is necessary to understand and acknowledge their conservation tendencies. However, there are also a few individuals who extend a helping hand wherever you go.







Continuity of the past and future


Unlike the club culture of the MZ generation that thrives in the darkness with various beats and rhythms, the elderly peak at lunchtime when the sun is directly overhead. The majority of seniors wake up early and go to bed early. Just thinking of grandparents brings you close to a truth that you know without anyone teaching you. The number of times they face day and night increases as they age. The physical strength that youth provides as a weapon is bound to rust someday.




The best social club


Among cafes, owners tend to avoid those who study in cafes, as they are considered the worst customers for business owners who need to make money. However, Colatech is different. They offer a variety of non-alcoholic beverages and a wide range of food options, like those sold in food trucks. Additionally, there are designated smoking areas and large televisions for entertainment. All of this is available for a nominal entrance fee of $1. It is clear that they don't operate with the goal of making money.


On stage, anyone can become the owner of the stage. Even if you can't dance or came alone, it doesn't matter. The importance of dancing well or not is irrelevant. We are all lonely people. Even for a short period of time, there is always someone to interact with wherever you go.







The star of the stage


I wondered who dominates the stage. The person who forms a band or performs a live show with an electronic organ, and the dancer who performs dazzling dance moves to the rhythm. When they entrust their instincts to their experience, you can directly witness that age is just a number.


In the recent times, senior models have become a trend. Can the lives of middle-aged individuals, who acknowledge and embrace aging, be so pure and passionate like this? As adrenaline rushes in this place, I began to notice the beauty of details. If we have sufficiently explained the form of weapons, I wanted to showcase armor as fashion.


Therefore, I have decided to create a short video featuring Na-woondo, the Prince of the High-speed Electronic All-gen, and the masters of Korean jitterbug, showcasing their years of experience. 








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